The Challenge

Turtleshell Adventure Safaris approached Proficient ICT with a vision to revamp their brand identity and establish a strong online presence. They required a cohesive brand identity that reflects their commitment to adventure, exploration, and eco-tourism while appealing to their target audience of adventure seekers and nature lovers.


Website Adoption

Approximately 60% of travel companies in Kenya have established websites to promote their services, provide information to potential travelers, and facilitate bookings.


Mobile Optimization

Among Kenyan travel company websites, around 40% have implemented mobile optimization to ensure a seamless browsing experience for users accessing the site from smartphones and tablets.


Online Booking

About 70% of travel companies in Kenya offer online booking capabilities through their websites, allowing customers to make reservations for accommodations, transportation, and activities directly through the site.


We developed a comprehensive branding strategy that captures the essence of Turtleshell Adventure Safaris’ unique offerings. Our team conducted extensive research into their target market and competitors to create a brand identity that stands out in the crowded tourism industry. The branding elements include a vibrant color palette inspired by the natural beauty of Kenya’s landscapes, along with custom typography that evokes a sense of adventure and excitement.

Logo Design

The centerpiece of the brand identity is the logo, which serves as the visual representation of Turtleshell Adventure Safaris. Our designers crafted a logo that features a stylized turtle shell combined with elements of nature and adventure. The use of bold lines and dynamic shapes conveys the spirit of exploration and discovery that defines the brand.

Business Card Design

To ensure consistency across all touchpoints, we designed custom business cards that reflect the brand’s personality and values. The business cards feature the logo prominently on the front, with contact information and branding elements on the back. The use of high-quality materials and printing techniques enhances the tactile experience and leaves a lasting impression on potential clients and partners.

Website Design

In today’s digital age, a strong online presence is essential for any business. We developed a user-friendly website for Turtleshell Adventure Safaris that showcases their unique offerings and makes it easy for visitors to learn more about their services and make bookings. The website features stunning imagery, engaging content, and intuitive navigation, providing an immersive experience that captures the spirit of adventure.


The branding, logo design, business card design, and website design created by Proficient ICT have helped Turtleshell Adventure Safaris elevate their brand and attract more customers. The cohesive brand identity and user-friendly website have received positive feedback from clients and contributed to the company’s success in the competitive tourism industry.