The Challenge
Deliverance Church Ngong Road, based in Nairobi, Kenya, required a modern website and social media presence to accurately represent its mission, values, and programs. Their existing website was outdated and lacked user-friendliness, and they had yet to establish a solid social media presence.
41%
Use Rate
A Barna Group survey found that 41% of churchgoers reported attending church virtually (online or on TV) in 2021, highlighting the growing trend of digital church attendance.
35%
Cover Rate
According to a Lifeway Research study, 35% of churches in the Kenya report using social media as a primary method of communication with their congregation, indicating the importance of digital platforms for church outreach and engagement.
67%
Mobile Usage
A survey by Faithlife revealed that 67% of churchgoers access church-related content (sermons, events, etc.) on their mobile devices, emphasizing the need for church websites to be mobile-responsive and optimized for viewing on smartphones and tablets.
Solution
Proficient ICT partnered with Deliverance Church Ngong Road to create, maintain, and manage their website and social media platforms. We developed a tailored website design that effectively communicated the church’s mission and programs, ensuring it was mobile-responsive, easy to navigate, and optimized for search engines. Our team also handled ongoing website maintenance to keep it up-to-date and user-friendly.
Furthermore, we provided social media management services, establishing and managing accounts on platforms like Facebook, Twitter, and Instagram. Through a strategic content plan, we produced engaging posts reflecting the church’s values, fostering community engagement and participation.
Results
The new website design and ongoing maintenance have successfully conveyed Deliverance Church Ngong Road’s message to both members and the wider community. Improved SEO has boosted organic traffic and visibility online. Our social media management has expanded the church’s reach, resulting in increased engagement and participation in church activities.
“Proficient ICT’s expertise transformed our online presence, enabling us to better connect with our community.”
Rev. Richard Kimani
Senior Pastor – Deliverance Church Ngong Road