- Isaac Aura
- Communication, E-Commerce
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With the rise of portable technology and the vast market that has emerged on the internet, focus of web design has completely shifted to improving user-experience.
Website traffic has become a lot more reliant to how users see your site. If the links redirecting to your website take too long to open, or there are numerous 404 pages, then there’s a higher possibility that the users won’t be visiting anytime sooner.
Yet, that is something everybody connected with this field knows that in 2018 user experience is everything.
Some people often think about that why experts keep repeating the importance of user experience, which is directly connected to mobile-friendly design. Although, some still find it as an extra or unnecessary work, but it’s something that can’t be ignored by any online business or brand, especially when we have already entered 2018.
We’re Already Living In A Mobile Centric World
No matter what we are doing –when we wake up, when we’re venturing out to office, even when we’re in the restroom – most of us have developed a habit of holding our Smartphone and scrolling its screen. The ever-increasing number of Wi-Fi connections (Wi-Fi hotspots are almost everywhere) clearly showcases that individuals check the web with their Smartphones more regularly than a decade ago.
When people visit your website, they’re anticipating that it should fit to their small device screens. However, if your site is still suited only for desktop view, then people will experience serious difficulties in searching what they’re looking for. If you’ve an e-Commerce website, you must be aware who your purchasers are and what medium they utilise to visit your e-Commerce platform.
Responsive/Mobile-Friendly Design Helps SEO
One cannot deny the importance of SEO (Search Engine Optimization) for websites, especially for those who do online business, or wish to get some clients with web marketing. It’s important to remember that Google supports and gives preference mobile-friendly websites. That’s because responsive design offers a lot better user-experience.
Website Traffic Is Increased By Social Media Platforms
Facebook, Instagram, Twitter and Google advertisements connect to websites. These connections or links posted in online networking platforms bring back visitors to the site. Any article, blog, or product description you create that you post on different social networking platforms will lead back to your site.
Any brand or organization that has social media pages puts their links on the ‘About Us’ page. By doing this, it becomes a lot easier to find their site and discover more info about their products & services.
You can ask your website designer in Nairobi, to include links of your social media pages in the ‘About Us’ section of your business website.
Mobile friendly design becomes extremely crucial, if you have an e-Commerce web platform. Just imagine how frustrated visitors will be if they visit your site and discover they need to physically scroll in different directions just to see the hidden description of any particular product. It’s not only irritating, but also a big turn-off for almost every online customer.